Home services
The old website hid the offer and the phone number. We rebuilt service pages, fixed technical SEO, and ranked the queries that generate job calls.
SEO results
Client names and logos are kept off the snapshots. Numbers are from the tracked keyword set and Search Console for this engagement window.
Organic clicks / month
90→890
Keywords in top 10
2→24
Form fills / month
4→31
LCP (mobile)
6.4s→2.1s
The site was slow, not mobile-friendly, and the homepage did not say what the company did. There were no service pages for plumbing, electrical, or AC repair. Rankings were stuck on the company name only. Forms were buried, so even the traffic they had did not enquire.
Service + city pages started ranking. Organic clicks and form fills both moved. Average position on the tracked set dropped from the 40s into the top 10.
Rankings
| Keyword | Before | After |
|---|---|---|
| plumber near me | Not ranking | 5 |
| AC repair [city] | 36 | 4 |
| electrician [city] | 29 | 8 |
| water heater repair | Page 4 | 7 |
| emergency plumber | 44 | 9 |
Snapshots
Organic clicks after service pages went live.
Service keywords — before vs after four months.
Work done
01
If someone arrived from search, they still could not enquire. Conversion and SEO were rebuilt together.
02
No more single homepage for every trade. Each service got a URL Google could rank.
03
Mobile LCP and clean indexation so new pages could actually get seen.
04
Weekly rank + form report. Copy was adjusted where pages ranked but did not convert.
Healthcare
The practice was hard to find in local search. We rebuilt the Google profile, aligned NAP, and ranked service pages for the searches that actually book appointments.
Local SEO · Google Business Profile · On-page SEO
Retail
The shop had products, but search could not understand the catalog. We rebuilt collections, product SEO, and internal links so organic traffic could actually find items.
Ecommerce SEO · Technical SEO · Content
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